A generation of Einsteins


What do you put on your cereal in the morning? More importantly, what do you put on your children’s cereal? If it’s not Einstein milk, perhaps your child is losing that competitive edge. Maybe you’re not going to the right supermarkets.

This is the milk shelf in Seogwipo’s Emart. Education is taken very seriously in South Korea and a high proportion of disposable income is spent on making sure children have the best start in life. That’s a value I can admire, within reason, but I would draw the line at milk with such dubious marketing.

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